• File type: static or animated .gif or .jpg files
• File size: 30K maximum

• Ad sizes: 70×70
• Specs: 25 character headline, Geographic Region, 200 character description, contact details

• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

This vehicle is designed to build relationships and underscore your industry position as a thought leader throughout the year. Our editorial and marketing teams will work with you to develop a name, content game plan and marketing program. With that in mind, it will be used to drive viewers to applicable

Program Highlights:
• Creation of a dedicated landing page for your company that will display all custom content columns and applicable videos, research reports, white papers and webinars
• A dedicated editor to assist in the writing and editing of your column/blog
• 100% share of voice on all of your custom-content pages via ad bundle package (960×90 banner, 300×250 cube, 234×60 mini-banner, and a 160×600 skyscraper)
• Columns will be regularly featured within GlobeSt.com Articles and Experts sections site wide and on National/Regional email alerts
• Monthly promotions sent to our national list of 80,000 executives promoting your custom content
• Enhanced editorial coverage includes video interviews, inclusion in Real Estate Forum’s Leader Board column and increased opportunities to comment on breaking news
• A monthly scorecard that contains key metrics, recent activity and upcomingevents/tasks including leads
• Monthly conference call to review marketing efforts, content creation, and your business objectives.

To develop your custom research study and marketing plan, contact Scott Thompson at 212.457.9743

By presenting the insightful opinions and analytical thoughts of highly regarded real estate leaders—and by integrating specific industry expertise with targeted marketing objectives—our Thought Leadership Program is creating a new way to develop valuable content, and in the process, is redefining real estate communication.

• Your Thought Leadership Message

Your company’s penetrating research and insightful analysis is the type of business building information our audience seeks. As an expert in your chosen field you can now partner with ALM to craft, package, and deliver your exclusive critical thinking to our nationwide audience.

• Our Multi -Level Media Network

More than 200,000 industry professionals access our print/online/conference network for market intelligence. Utilizing all appropriate marketing and editorial resources, we will formulate a plan to reach your potential customers and clients—a Thought Leadership Custom Content Program that will engage your target audience, generate new business leads and exceed your business objectives.

• Exclusive Program Benefits

We supplement your Thought Leadership position with a variety of customer service-based initiatives, starting with a dedicated editor to guide every aspect of your custom content program. Each month you will receive a “list of leads” generated from your custom content, a scorecard of key marketing metrics and a thorough review of content creation and business objectives. Other exclusive program benefits include:

• Company-branded dedicated custom content section on GlobeSt.com
• Enhanced editorial coverage via GlobeSt.com videos and Q&A’s
• Regular participation in Real Estate Forum’s LeaderBoard

• File type: static, animated .gif or .jpg, .swf files
• File size: 30K maximum

• Ad sizes: 728×90
• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

Instructions for third party tracking tags:

• Lead time: 5 business days
• Real-Time Reporting login and password required along with creative materials

** Third party tags are accepted on a case-by-case basis. Please contact kbass@alm.com to discuss specific requirements for third party tags prior to sending.

Instructions for rich media files:

• Lead time: 7 business days
• File size: 30K maximum
• Requires sniffer-type code to serve backup .gif to users who do not accept rich media.

** Rich media is accepted on a case-by-case basis. Please contact kbass@alm.comto discuss specific requirements for rich media prior to sending rich media creative. For Shockwave Flash files, see below.

Instructions for Shockwave Flash files:

• In the .fla file do not code the destination URL (e.g., http://www.yourcompanysite.com).

The URL coding needs to be as follows: on (release) {getURL (clickTAG, “_blank”);}

• The following must be included when sending Flash creative:
• final .fla and .swf files
• back-up .gif file
• destination URL when ad is clicked upon
• version of Flash the final .swf file has been saved as (not which version of Flash was used to create the ad)

• File type: static or animated .gif or .jpg files
• File size: 30K maximum

• Ad sizes: 468×60
• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

• File type: static or animated .gif or .jpg files
• File size: 30K maximum

• Ad sizes: 468×60
• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

• File type: static gif or .jpg files
• File size: 30K maximum

• Ad sizes: 468×60, 120×60, 350 characters maximum
• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

• File type: text
• File size: 30K maximum

• Specs: 25 character headline, 2 description lines of 35 characters each, 35 character url

• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

• File type: static, animated .gif or .jpg, .swf files
• File size: 30K maximum

• Ad sizes: 300×250, 125×125
• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

Instructions for third party tracking tags:

• Lead time: 5 business days
• Real-Time Reporting login and password required along with creative materials

** Third party tags are accepted on a case-by-case basis. Please contact kbass@alm.com to discuss specific requirements for third party tags prior to
sending.

Instructions for rich media files:

• Lead time: 7 business days
• File size: 30K maximum
• Requires sniffer-type code to serve backup .gif to users who do not accept rich media.

** Rich media is accepted on a case-by-case basis. Please contact kbass@alm.comto discuss specific requirements for rich media prior to sending rich media creative. For Shockwave Flash files, see below.

Instructions for Shockwave Flash files:

• In the .fla file do not code the destination URL (e.g., http://www.yourcompanysite.com).

The URL coding needs to be as follows: on (release) {getURL (clickTAG, “_blank”);}

• The following must be included when sending Flash creative:
• final .fla and .swf files
• back-up .gif file
• destination URL when ad is clicked upon
• version of Flash the final .swf file has been saved as (not which version of Flash was used to create the ad)

TOTAL ATTENDEES: 7,479For more than 10 years, the RealShare Conference Series has been committed to providing timely information and a congenial networking environment to the nation’s leading decision makers. RealShare Conferences are the most direct way to inform and connect with industry preofessionals from all sectors and all markets. Each event offers greater access to a wider audience and targeted sponsorship opportunities designed to accommodate any and all marketing budgets.

ATTENDEES PROFILE Average Age: 52 Gender: Male 70% | Female 30% Average Household Income Before Taxes: $467,000 Industry Experience: 20 years and more 61% | 11-20 years 20% | 0 – 1- years 19%

RealShare: Reach All Real Estate Business Disciplines

RealShare: Reach All Real Estate Decision Makers

• File type: static gif or .jpg files
• File size: 30K maximum

• Ad sizes: 120×60, 250 characters maximum
• Lead time: 3 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

GlobeSt.com Online Display, Third Party and Rich Media Advertising Technical Specifications

**Questions on any of the specifications below should be directed to malexander@alm.com.

GLOBEST: WEBSITE

WEBSITE CREATIVE

Custom Leaderboard: 960×90
Leaderboard: 728×90
Mini Banner: 234×60
Text Link: 180×90
Skyscraper: 160×600
Rectangle/Cube: 300×250

File Type Accepted: static, animated .gif or .jpg, .swf files with reqired back up static file
File Size: 30K maximum
Lead Time: 5 business days

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

Instructions for third party tracking tags:

• Lead time: 5 business days
• Third Party Reporting login and password required along with creative materials
• Third party tags are accepted on a case-by-case basis. Please contact malexander@alm.com to discuss specific requirements for third party tags 2 weeks prior to launch.

Instructions for rich media files:

• Lead time: 7 business days
• File size: 30K maximum
• Requires sniffer-type code to serve backup .gif to users who do not accept rich media.
• Rich media is accepted on a case-by-case basis. Please contact a malexander@alm.com to discuss specific requirements for rich media prior to sending rich media creative.

Instructions for Shockwave Flash files:

• In the .fla file do not code the destination URL (e.g., http://www.yourcompanysite.com).

The URL coding needs to be as follows:

on (release) {

}

• The following must be included when sending Flash creative:
• final .fla and .swf files
• back-up .gif file
• destination URL when ad is clicked upon
• version of Flash the final .swf file has been saved as (not which version of Flash was used to create the ad)

GLOBEST: EMAILS

ALERT CREATIVE

Rectangle/Cube: 300×250
Half Banner: 234×60
Property Alert: 70×70
1. Headline: Maximum of 20 characters
2. Description which has the maximum of 170 characters. This is including space.

File Type Accepted: static
File size: 30K maximum
Lead time: 5 business days

CO-BRAND

Subject line: 45 characters maximum (including spaces)
Table/body width: Maximum 650 pixels
Lead time: 7 business days
Simple HTML only (No coding in MS Word, no JavaScript)
If you use CSS, the CSS needs to be simple inline CSS
All images included within the file must be hosted by the client
Suppression list of opt-outs must be sent with creative, and must be no more than 10 days old as per CAN-SPAM laws
To compensate for email clients blocking images on preview, we recommend not including large images at the top of the emails. If possible, please use text, tables or css code along with the small images to build the header.

The following must be included in the ad:

• Clear and conspicuous indication that the e-mail is an advertisement
• Physical address of the advertiser

** Introductory text & footer provided by GlobeSt.com. Clicks on links to e-mail addresses cannot be tracked.

*Please do not embed a header into the html coding. We provide the header for all Globest. co-brand emails.

*Only one test email will be generated per email. This is the time for clients to make all the modifications. Once this is complete, the only edits that will be permitted are for Globest.

** Graphics that have backgrounds that are the same as GlobeSt.com’s pages must have a border to delineate them from GlobeSt.com’s content. GlobeSt.com reserves the right to add a 1-pixel border to creative.

Instructions for third party tracking tags:

• Lead time: 5 business days
• Third Party Reporting login and password required along with creative materials
• Third party tags are accepted on a case-by-case basis. Please contact malexander@alm.com to discuss specific requirements for third party tags 2 weeks prior to launch.

Instructions for rich media files:

• Lead time: 7 business days
• File size: 30K maximum
• Requires sniffer-type code to serve backup .gif to users who do not accept rich media.
• Rich media is accepted on a case-by-case basis. Please contact a malexander@alm.com to discuss specific requirements for rich media prior to sending rich media creative.

“The Thought Leadership program has been a great tool to generate a buzz for our firm around important industry events that we attend. It puts us in the spotlight of GlobeSt.com’s significant readership prior to a conference, giving us more exposure to a broader client base. It’s money well spent,” Harold Briggs, Executive Managing Director, Stan Johnson Company

“One of the great benefits of writing blogs for GlobeSt.com was that doing so often created a warm reception for me and our company Odessa Realty Investments at new business meetings and industry conferences. With a remarkable frequency, potential business partners had read my blogs, perhaps laughed at some of the humor or nodded in agreement with a few of the insights, and, most importantly, developed a rapport with me prior to our first introduction.” – Dan Pryor, partner, Odessa Realty Investments

“GlobeSt.com’s Thought Leadership program is a valuable way to promote our industry surveys and generate leads to build business. It’s a great program that both builds our brand and contributes to the bottom line.” – Adam Stock, director of marketing and business development, Allen Matkins

“Now going on our second year, the Science of Real Estate blog has been a great way to get more exposure in the industry. Being presented as an exclusive engineering Thought Leader on GlobeSt.com makes readers think of Partner Engineering and Science, Inc., when they think of commercial real estate engineering firms.” – Joe Derhake, president, Partner Engineering and Science, Inc.

Your TICKET for delivering industry insights and generating business leads has arrived. Each six-week GlobeSt.com TICKET program consists of a dedicated Email Alert – that includes pre-and post event editorial coverage, live twitter feeds from convention floor correspondents, and video interview with key speakers and industry leaders.

In addition to providing unprecedented access to critical thinking, GlobeSt.com TICKET offers an unparalleled corporate branding opportunity. Leverage the editorial excellence and 100,000+ decision making audience of the ALM Real Estate Media Group with the below Custom Content Package.

Program Highlights:

• A series of custom content (choice of article, video, column, etc.) crafted and delivered by GlobeSt.com’s custom content editor Ian Ritter
• Critical thinking will be presented to more than 100,000 real estate executives via GlobeSt.com TICKET email (see below for frequency) alongside 300×250 cube advertisement
• All custom content will be regularly featured on GlobeSt.com’s home pages and AM Alerts
• A dedicated email blast —containing your custom content, corporate branding, and link to your website – will be distributed at the conclusion of the campaign
• Preferred editorial source (correspondent) during the event; appear in photos, editorial used to develop post event coverage
• Receipt of a metric scorecard that details page views, open rates, and visitor demographics at the conclusion of the campaign

Upcoming Programs:

• ALIS Los Angeles (Jan. 22-24) | Daily HOTEL TICKET Email January 2nd through February 1st
• NMHC Annual Meeting in PalmSprings (Jan. 22-24) & MBA’s CREF Multihousing Convention San Diego (Feb 3-6) | Daily MULTIFAMILY TICKET Email January 14th through February 13th that incorporates BOTH events
• MIPIM Cannes (March 12-15) | Daily INTERNATIONAL TICKET Email February 18th through March 22nd
• Buildings NY NYC (April 24-25) | Special section on Daily New York AM Alert/NY home page for 6 weeks
• ICSC Las Vegas (May 19-22) | Daily RETAIL TICKET Email April 22nd through May 29th
• NYU Hospitality Conference NYC (June 2-4) | Daily HOTEL TICKET Email May 6th through June 11th
• NAREIT’s REITWeek Chicago (June 5-7) | Special section on National and PM Alerts for 6 weeks
• Realcomm, Orlando (June 11-13) | Daily TECH TICKET Email May 13th through June 21st
• BOMA, San Diego (June 23-25) | Daily OFFICE TICKET Email May 27th through July 2nd

To develop your custom research study and marketing plan, contact Scott Thompson at 212.457.9743

Website Advertising Opportunites

Regardless of the nature of your business, our larger ad sizes — including a gigantic 960×60 banner – will shout your corporate message far and wide. In addition, we offer a unique (3) ad size rotating bundle that will greatly increase your visibility and share of voice.

MORE TARGETS MARKETS Chicago Dallas Houston Los Angeles Miami New New Jersey New York Orange County Philadelphia Phoenix New San Francisco New Washington, D.C   REGIONS Northeast Mid-Atlantic Southeast Midwest Southwest West International   PRICES: Bundle package: consisting of consisting of mini-banner, large cube, and enormous skyscraper ad: National: $9,000/mo Local/Regional: $4,000/mo Banners Positions: Top Position: National $15,000/mo. | Local/Regional$6,000/mo Bottom Position: National $5,000/mo. | Local/Regional$2,500/mo For sales inquiries, contact Gregg Christensen at (212) 457-9664.

Email Alert Advertising Opportunities

GlobeSt.com has expanded its extremely popular Email Alert platform. New for 2013 are large 300×250 cube ads on over a dozen market specific and industry sector Alerts. We also
offer several custom content and traditional advertising opportunities in conjunction with our coverage of major industry events.

MORE TARGETS   DAILY ALERTS National AM National PM Buzz New New Jersey Florida New York California Chicago Texas Washington, D.C   LEADER SERIES Student Housing Multifamily New Industrial New Healthcare Real Estate New Net Lease New Executive Watch   BREAKING NEWS A bundle of 10 blasts per month   PRICES: DAILY NATIONAL | $6,000 to $4,000/wk. DAILY REGIONAL | $3,000 to $2,000/wk. WEEKLY | $3,000 to $2,000/mo. BREAKING NEWS | $4,000/mo. For sales inquiries, contact Gregg Christensen at (212) 457-9664.